Monday, November 27, 2006

Got your daily’s yet?

On the plane trip home from out east, I invested some brain power into 5 dailies that bothering me.

1. Preaching vs. marketing. When people hear messages they like, it’s called marketing. When people hear messages they are uncomfortable with… it’s called “preaching”? Newsflash, they are one in the same. We are preached/marketed to over 10000 times / day by organizations and seem to heard along [aka: buy what they sell]. To clarify: Swimupstream wants you to buy what we are selling. #1, the fact you an make a difference, #2 the fact you need to think about ramifications of not making a difference & #3 the support you have with like minded people to make that difference. Segue…

2. The weather. How we are all thinking the recent weather patterns (worldwide) are kind of ‘cool’ without understanding there will be serious, deep, long term repercussions from record setting rain, heat, drought, etc. Maybe it’s different because I am sitting with my 5 & 6 year old wondering what their world is going to be like in 20 years, given how fast it’s changed in the last 20. Not apocalyptic thinking, but thinking. I’m going to dig up the centre for disease controls stats on obesity and the centre of forestry stats on consumption and show them to you on Friday in a pictorial so you can really ‘talk about the weather’. Segue…

3. World War 3. Let’s stop kidding ourselves into thinking a) its not around the corner and b) it isn’t going to affect us. I watched an expose done by the BBC and was deeply disturbed by how much HATE is being generated by certain factions in the middle east towards the USA. When I say HATE, allow me assure you it went beyond your arch high school enemy. When a 76 year old woman is strapping explosives on herself to blow people up, I think we need to pay attention. We are teetering on one more major catastrophe and it doesn’t take a Rhodes scholar to understand it’s a matter of time. That’s unnerving. Segue…

4. The ridiculously poor levels of 'leadership' we stand behind. Worse than that is the sad reality that a) straight up / honest leadership would never last [because people can’t really handle the truths] and b) the fact most appointments exist because of m.o.n.e.y. Segue…

5. Money has evolved to be the root of many evils. People will sacrifice everything from their bodies, to their children, to their countries to their souls in the name of money. Please tell me why a house costs over ½ million dollars? Please tell me why a pair of jeans cost $400? Please tell me why a fancy meal with a bottle of crushed grapes costs $500. Food, water & shelter… Maslow’s basic heirarchy of needs… at a price few can afford.

Yet every day we market the weather while ignoring the global landscape being decimated by "leadership" who (more often than not) are driving an agenda dictated by money.

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