Monday, December 24, 2007

When business loses pleasure.

It begins well-intentioned enough, an idea driven by one who is committed to making it happen against all odds. They pour their soul into making it appealing to others; to deliver – to purchase – to want to be a part of in any way shape or form.

Often, the entrepreneur is so excited, they could give the service away for free, after all it’s not as much about the remuneration as much as it is about the success & reach of the concept in many instances (at least with very successful business / ideas & projects).

Then comes the adversity. The reality of exchanging currency. Currency for helping deliver the idea through venue’s & people and currency for incorporating the idea into said purchasers life. And with the exchange of currency comes the justification, bartering, positioning and rationalizing. As an entrepreneur it can be one of the toughest challenges if one doesn’t have a high degree of self confidence.

It is usually at this point, business loses pleasure.

Historically speaking, we should have learned much from the fall of the Roman’s, or the plight of the Native Indians, Russians, Chinese, American's - pretty nuch everyone at one time or another in terms of the tipping point in business, where greed overshadowed purpose and destroyed communities. It’s greed that propels us to want more / take more / covet more and it usually comes at the expense of something & someone. Greed is a learned characteristic. In fact so much so, there are compensated experts hired by companies who’s job it is to create a false sense of need within yourself.

That’s right, the greed factor has become more prevalent in our civilian lives because its the mainstay behind what drives our businesses. We don't wait until you need something that you determine - we determine what you need.

After all. YOU DESERVE MORE. YOU ARE BETTER THAN THAT. YOU SHOULD LIVE HERE (IT’S THE LIFESTYLE YOU DESERVE). YOU SHOULD BE DRIVING THIS CAR, STRETCHING OUT ON THIS BOAT, SPEAKING ON THIS PHONE – NOW THIS ONE – NOW UPGRADE. THIS IS A GREAT INVESTMENT IN YOUR FUTURE. YOU SHOULD PUT YOUR MONEY HERE. And the list goes on.

Kind of reeks of the white man trading furs & alcohol while kicking the Indians off their land doesn’t it. Californian foreclosure people, what did the mortgage broker look like when he stared you in the eye and said “don’t worry if you get behind in payments, we’ll take care of you?” Probably carried the same musket as the contractor who loaded in the 48 inch flat screen – “got to have one – everyone does”. Probably wore the same fox skinned hat as the appliance guy, car dealer, private school canvasser and the list wraps all the way around your vacant cull de sac.

Ironic, how you too are now kicked off your land on the heels of empty promise and barter (and from your own “people”). Tell us, how does that feel. Better yet, understand how the hell this happens.

Welcome to the world of business where you are either following the heard off the cliff, or your making the smart decision to swimupstream. Guess which is harder to do short term? Guess where which is smarter long term?

No comments: