Monday, January 07, 2008

All it takes is one.



One person who says ‘I’m going to do this’.
One action that sets the wheels in motion creating movement.
One moment in time where the aforementioned take shape and begins a life of it’s own
One by one, the addition of like minded people who embrace and join this movement.

All it takes is one.

Two years ago when we were getting ready for a great 2006. Tooling through our yearly goals and objectives we said ‘this year we would like to start a blog’. By November of 06, in reviewing our goals it became clear the only one we hadn’t accomplished, that was in our control, was staring the blog – so, google + blogger + 2 hours later the first blog was created. It would aptly be entitled swimupstream because we knew the information & perspectives would go against many norms, rules of thumb and societal practices we live by.

All it takes is one.

Soon, we would establish a group of writers. Five people who shared perspectives and were capable of articulating themselves well. We were pretty excited to get on and ‘just write’ because there’s tremendous power in getting things that are inside you… out. This was the prefect methodology of accomplishing such. ‘Who are you trying to reach here”, was a common question.

All it takes is one.

If we were able to positively affect one person, we considered ourselves a) lucky and b) successful. Along the way we would pick up one, and then another and then another until soon – we would check the google analytics to see people world wide were logging onto the site. One country at a time, one person at a time. One elder woman who’s daughter reads the messages to her daily, one 20 something person who found no the no bs forum she was looking for, one father who appreciates the validation he receives in managing his children, and the list goes on.

All it takes is one.

When we reflect on the personal satisfaction we receive knowing there are over 150 daily subscribers, or we have sold over 200 copies of our first book, or we’ve simply made someone’s day better – brighter – lighter or introspective its serves as the greatest lesson we can forward, teach, endorse etc.

All it takes is one.

You can be that one

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