- the person on the other end of your drive through conversation isn't in the same postal code as you either. Maybe not the same country.
- help desk information for airlines are rarely even people. Mostly they are computers.
- hoteliers operate out of a single hub
- online ordering has consolidated certain industries almost entirely [travel, books, music]
Why should the business owner carry the burden of you doing "just good enough"?
Average people roll slowly downhill, exceptional people always have a place in any part of the world.
Deciding which one you are is really just a choice.