Tuesday, April 22, 2008


The Japanese have some awesome and truly useful words. One of those words is otaku. Otaku describes something that is more than a hobby but a little less than an obsession. People that are really into coffee, or basketball, nail polish or Star Trek have an otaku. They really feel strongly towards their passion but unlike the very, very few they would never stalk a celebrity. That's obsession and not an otaku. From the outside we may feel those Trekkies are obsessed just like they would feel our love of pure dark chocolate or basketball is the same. But truly they are a form of otaku [I actually like saying this word].

The world is a changing place and the Internet has allowed us to expand our network so we can find others that have our same otaku. Businesses that are smart maximize this gathering or like minded people. However, the Internet hasn't quite been used to its highest possible potential...yet. People with hot sauce fetishes will scour the planet looking for the next great thing. They find other hot sauce people, go to hot sauce festivals and generally push the word of the hot sauce. Truly the idea behind otaku.

These people use the Internet to talk, discover and embrace on another.

Why are most charities and organizations just putting up billboards as if they were taking an advertisement out in the Wall Street Journal? How can someone with a debilitating illness or physical problem, which ultimately begins to define their being, spread their otaku for healing, supporting and trying to find a solution if they are not given the tools. Expecting all with this kind of passion to know how to technically create a portal is insane. In fact the main job of charities should be to provide a place where support, information and community are built. communities of people with an otaku will create great waves of solutions. It is proven time and time again. Instead, like poor businesses, the board or president thinks they can do it themselves. General Electric gets 80% of their new products from people that work out of their houses as "garage scientists". No wages, no benefits, no huge labs and happy, well paid scientists. Maximizing people's otaku.

Charities unfortunately are the worst offenders. They single-handedly stymie the collective otaku of their constituents by acting like a business. Protect our people's information, have a board meeting, organize an event where everyone can come once a year...

Otaku is daily. Are you going to drink great coffee once and then remain ambivalent until next year? And this is why, more often than not, it is the passionate that start support groups and become rouge information suppliers. If organizations around the world would help these people that have a serious otaku, the real and necessary information would spread like wildfire. Charities would massively increase their donations because greater ideas would come from the communication and those ideas would be mimicked all over the world. Just by using the Internet and embracing the otaku.

People with an otaku always win in the end because you cannot hold back passion. Making it easier for that passion to travel would benefit all those in charge.

Do you have an otaku? Are you holding back those with one? Find yours, discover theirs. Enjoyment will soon follow.

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