The challenge that all small business models and owners have is how to wear all the hats of a business owner. Just how does one get all the roles accomplished?
Marketing is but one of the goals. Payroll, opening, closing, selling, fulfillment and the myriad of other jobs that need to get done; they all ultimately fall on your plate.
The question that you must ask yourself is "what is going to get me where I want to go?" Are you a fire chief, putting out daily fires and dealing with the little things, worrying and scurrying or are you the president of your company, knowing what is going on, dealing with the larger issues of how the future will look so these fires don't continue to happen and asking the tough questions of your business. Fire fighters deal with the little stuff almost as much and some times more than the big issues. They can't decipher big from little or vision from day to day. The president, on the other hand, looks at all things as a result. The symptom is the fire, but what is the bigger issue that needs to be solved...and who is better than me to solve it.
Marketing is truly the yellow brick road that leads a company towards its desired goals.
What? You don't know what you want your company to do or where you want it to be in the future?
There is nothing cheaper, nor more powerful for you and your business success, than finding the answer to this question.
Decide what you want and where you want to go now, or, forever be a fire fighter. Your life depends on it.