Friday, January 23, 2009


There are three faces to strategy; 1) carefully devising a plan of action to achieve a goal, or the art of developing or carrying out such a plan, 2) the military science or art of planning and conducting a war or military campaign, and 3) in biological evolutionary theory, a behavior, structure, or other adaptation that improves vitality. The importance of knowing this is that nowhere in strategy is the word hope.

Therefore hope is not a strategy.

There is a population shift where thinkers are abundant, and because of this abundance, doers are in high demand. The proof of this is all around us, every day and in every facet of life. Everywhere we go we hear of people talking about what they would do if they were in charge, we listen to their thoughts and hopes, yet never see any action. We hear the strategies of our own and of others, yet wait as it all becomes background noise because it is not attached to movement. As our ability to think of new ways expands, we bank on those thoughts, hopes, and ideas but forget that action is the only way strategy will work.

Therefore action is a strategy.

None of the three faces of strategy will work without action because without action they are just a dream. When we look to enhance our lives we can have the greatest strategy in the world, but without an action plan there is no way we will ever achieve.

Hope is a combination of imagination and desire; imagination being our ability to think outside of the norm to achieve greater results, desire being our ability to want or wish. Neither aspect of hope is empowering nor physically tangible, so when we pin our strategy on this, we have nothing to hold onto as we move forward.

On the other hand, action is a combination of discipline and faith; discipline being order and control, faith being belief and trust. Both aspects of action are not only internally based, but are within our locus of control. Because of this, when we place our strategy within the sphere of action we make the transition from thinker to doer. It is our ability to make this transition that separates us from the pack and makes us desirable both to ourselves and others.

As we make the transition from thinker to doer, we must also create strategy that allows us to find out what works within our objective. If we can figure this out then we can take what works and do it over and over again, therefore creating massive action.

Thinking is an essential component of strategy, but without action we become the armchair quarterback that is in every sphere of all of our lives. If we plan to escape the proverbial “water cooler” mentality, then we must have an action plan that will support our thoughts and enhance our strategy. In failing to do so, we remain ordinary at a time where it takes extraordinary to succeed.

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