Friday, July 23, 2010

Fitness or Figure?

Every time I am in the grocery store I can't help but flip through the magazines as I wait in line up - a guilty pleasure to be sure. I am usually torn between the weekly gossip rags and the newest fitness magazines on the shelf, and lately, more often than not, it is not the women's but the men's fitness magazines that I am more inclined to read.

Which brings me to the focus of this week's blog: Why is it that women's fitness magazines have uber buff females on the cover, and in the pages focusing on exercises to help me get a better booty, tighter tummy or toned arms? To be clear, I am not opposed to any of those things, but I want to not only look good, but perform better and use my body more efficiently - which is why I prefer to read the men's magazines.

I am sure that on a broader scale they are catering to the masses, however, if we every want to change women's perspectives on their bodies and their ideas of fitness, playing into their insecurities is not the way to do it. Why not have articles on how to build the power in your legs, strength in your upper body, or pictures of women being athletic outside - that's inspiring.

How great would it be to read more articles about your fitness, rather than your figure? Something to think about the next time you are waiting in line at the grocery store.

~ Sasha

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