I recently read a post written by Alwyn Cosgrove about an 'aha moment' he'd had while attending a Perform Better Summit (a fitness conference) in the States. Below, in his words, is the explanation for the moment. For all the fitness professionals reading this, what have you done today to step outside your comfort zone?
He asked the audience "Do you practice what you preach?"
We all thought he meant "do you go to the gym, train, eat well, etc." but he didn't. He said "Going to the gym comes easy to you, it's well within your comfort zone - do you take yourself out of your comfort zone - do you work on what is hard for you - e.g. your finances or relationships. Maybe you're judging people for being out of shape and asking them to take themselves out of their comfort zone and start exercising and changing their diet but those people have everything else in their life in great shape ..."
We as an industry tend to ignore what we're NOT good at and immerse ourselves in what we're good at. I spoke to a trainer just last week who quite honestly knows more about the thoracic spine than he does about his finances. I think that's almost irresponsible in a way.
There's a difference between working hard and working smart - and working right. You have to understand business because you're in business. Otherwise you're just running a hobby and there are lots of trainers out there trying to make money by running a hobby ...