Tuesday, December 20, 2011

Everything You Need Is Already Inside

Bill Bowerman, co-founder of Nike, legendary running coach and "father of the running movement" is credited with the quote:

"Everything you need is already inside."

It's a few simple words that mean a lot... especially when coming from a guy who coached 31 Olympians, 51 All-Americans, 12 American record holders, 24 NCAA champions, and 16 sub-4-minute milers.

To me it refers to the concept of ultimate responsibility... that in the end we are responsible for our own results in life.

That we are responsible for taking charge of our own destiny - nobody else owes us success.

Even though positive and negative things (that we have no control over) will undoubtedly happen to us, it is our reaction to those things that will ultimately determine whether we are successful/happy/prosperous or failures/unhappy/broke.

Realizing that our actions and our reactions will write the story of our lives (positive or negative), and that we are ultimately 100% responsible for both, proves that "everything we need" REALLY IS "already inside".

I don't know if Bowerman was ever asked to elaborate on the famous quote. If he was talking about the trunk of his car (that he famously sold the earliest Nikes out of) please don't tell me!

Incidentally, the quote spawned one of the BEST TV ads ever (my opinion) - watch it below...


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