As we recently just had Valentine’s Day…thought it would be timely to discuss how principles at home can be translated to work. Like it or not, your job is kind of like a romantic relationship. Your co-workers and customers see you at your best and your worst (completely exhausted at the end of a 70-hour week). You’ve made a commitment to spend every day with them (at least for a couple of years). And, just like marriages, business relationships take work to make them last over time.
So, it’s not a huge stretch to say that can also be applied at the office. There’s a famous book called , that was introduced by my now wife a couple years ago. It details how different people prefer to give and receive love from their partners, and how you can make each type feel most appreciated. The premise—that there’s no one-size-fits-all approach to showing how to connect & build a strong relationship—but it’s also pretty invaluable advice when you’re trying to attract a new customer, strengthen a customer relationship, or keep your co-workers happy.
Here’s an overview of the five ways that people feel ‘loved’—and how you can translate and use that to your advantage in the workplace.
For some people, there’s nothing better than good, quality face time. This is often true with new or prospective customers who want to feel comfortable in a relationship before moving forward with a deal or partnership. For these types, sending an email every couple weeks won’t cut it—try taking them out for coffee or dinner, stopping by their office for a meeting, or finding a way to give them some face time on a regular basis.
Quality time is also extremely important in some , and many managers place high priority on how much time you spend in the office. Arriving early, staying late, and generally being visible at the office will count , and hustling out at 5 PM or skipping after-hours work events is frowned upon. In these environments, the best way to show you’re a team player is to show up—all the time.
Just as a suitor sends an unexpected bouquet of flowers to someone he wants to impress, there are times when you might need to woo your customers or colleagues with a gift. Don’t worry—we’re not talking about bribes, kickbacks, or anything else that would go against your company policy.
Gifts in the workplace can also come in the form of information, like sending your boss or colleague a relevant article. And promotional items, boxes of treats, or a gift during the holidays can be meaningful gestures that are sometimes more appreciated than an office drop-by (especially for the “” types). The point is to deliver something that shows you’re thinking about the person and that you’re actively interested in keeping the relationship alive.
Words of Affirmation
Most couples exchange encouraging words, and business relationships benefit from them, too. Some customers won’t think twice about the company post-its you dropped off and will consider your monthly lunch meeting business as usual, but they’ll be ecstatic over a thank-you note sent for a purchase order or a meaningful email telling them how much you appreciate their business.
Even those you don’t necessarily have to “woo”—like your colleagues—value this love language too. Who doesn’t feel better, happier, or more productive when they’re ? Sending a colleague a quick email when she’s done a great job on a project will speak volumes about how much you appreciate her work.
Acts of Service
For some people, there’s nothing better than when their significant other goes out of his way to do the dishes, take out the trash, or get the oil changed. Similarly, for some customers, nothing will impress them more than a little extra service. It doesn’t have to be a huge effort, either—little things like hand delivery or saving your customer time by making her travel arrangements can go a long way in making her feel special and appreciated.
Going above and beyond your typical call of duty is also a great way to delight your boss and co-workers. If your colleague is having a particularly stressful week and you have some free time, offer to proof her important report, or see if there’s something you can take off your boss’ plate.
In a relationship, people who speak this love language like hugs and other physical contact. So what does this have to do with business? Quite a lot! Consider the dead-fish handshake or the death-grip handshake: Both make your colleague or customer uncomfortable, and both make an awkward start to a business encounter.
This is also a factor when , as some cultures greet with a bow, a kiss, or a handshake. If you don’t consider the implications of your physical interaction, you may accidentally offend a customer or colleague. Forgoing an important physical gesture may signal that you’re cold and unwilling to do business, and if your colleague or customer values these interactions, no amount of quality time or gifts will make up for your faux pas.
So, how do you know which language to choose? Everyone’s different, so the key is finding out which type of attention makes your colleagues and customers feel most valued. It’s not always clear at first, but listen and watch for what each person responds to over time. Do they rave about the complimentary giveaways, frequently ask to have in-person meetings, or spread the word about your exceptional level of service? Also pay attention to how people treat you—often, they will give love in the same way they want to receive it.
With a little effort, you’ll learn — how to establish long & loyal relationships in the workplace.