Thursday, March 28, 2013

The branding on this photo was edited out to protect the blatantly lying. 

Weight loss product advertising is astounding. Some of the claims made are so sensational that they often make me laugh out loud. One reared its misguided head the other day with a tag line of “Do you believe in magic?” If this does not tip you off that the product is garbage, nothing will. There have been many posts about weight loss, tricks to getting it done, and how it works, but apparently the message is still ambiguous to some. You can ask any respectable medical professional and they will ALL tell you the same thing. Calories in versus calories out dictates weight loss or gain. If you are serious about losing weight, there is a way to get it done that works EVERY SINGLE TIME. (Spoiler alert: there's NO magic involved!)

Start tracking both your calories in and your calories out. Yes, this is a bit of work, but it guarantees results if you follow the plan. Keep a food journal and, at the end of each day, track your calorie intake (calories can be found online quite easily). In the same journal, track your calories burned through exercise (best to use a heart rate monitor to do this tracking). The accuracy of the watch is not vital since it will be comparable to itself. In other words, it does not matter if the watch is telling you that you burned 500 or 1000 calories as long as it is consistent within its own range. After a full month of tracking both these variables, see what your weight loss for the month has been. If there is no change, then adjust the variables. Work out more or eat less. When you find that, after a month, you have lost weight, stick to the formula. Over time you will be able find a balance that works for you.

If the products that make sensational claims worked, there would be skinny people everywhere with ripped six packs wearing little tiny Speedos and bikinis. If the product you are about to buy says you will see results in one treatment/session/pill, then it is straight-up lying to you. There is no debate about this, but people continue to spend millions of dollars on lies. Often the advertising is intentionally confusing because they throw around semi/pseudo scientific terms and show detailed images and amazing "before" and "after" pictures. Do not be confused by the rhetoric. There is no magic when it comes to health or weight loss. If there was, it would not be a multi-billion dollar industry and there would not be an obesity crisis. Use your logical mind and see through the scams. If you want it, work for it. 

         ~ Yoshia

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